Shopping Cart Software Tips
By Aaron Goldberg
When shopping for shopping cart software there are several things you will want to keep in mind. Many ecommerce website owners make the mistake of thinking that if they have an awesome website, plenty of advertising, and a high ranking in Google and other search engines that it will be easy to satisfy customers. However, this is a very costly mistake that many ecommerce owners experience to their own detriment. An occurrence well known in the ecommerce world as “cart abandonment” happens all too often to those who have shopping carts that are not user friendly, that require too much personal information, or that cannot be completed on one page. This is not something many ecommerce site owners consider at first, but once they realize the problem with cart abandonment, up to 50% in some cases, then they are more concerned with the shopping cart software they use. Instead of going through this situation it’s best to consider this up front and buy software that is user friendly.
The price of the software is also a concern. If you are a brand new website with little operating income then you don’t want to spend all you have on a shopping cart and then be unable to market the site or pay a designer. So, what can you do? The best option is to find a shopping cart that is affordable yet feature filled and user friendly. It may take some research, but you can find something that will work for you. If you plan on your business growing rapidly, however, then it may be worth spending
the extra money up front knowing it will come back to you in the future.
Something you will definitely want to consider is what others have to say about the software. Before you buy any shopping cart make sure you read reviews from past users. See what they have to say about the software, the good, the bad, and everything in between. Many times you can glean enough information from these reviews to determine whether or not the particular software will work for your ecommerce site.
Finally, consider the capacity of the shopping cart and whether or not it fits in with your website’s plans for growth over the next 2-3 years. If not, then you should probably consider different shopping cart. You want a solid shopping cart that is easy to use and meets your current business needs yet that has the capacity to continue meeting your needs, increased products, and the like, for at least a year or so into the future. It’s a consideration many forget and later regret.
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